Jillian Michaels has found her next gig after The Biggest Loser.
The personal trainer will headline Sweat Inc., a new unscripted original series on Spike TV that centers on finding the next fitness phenomenon. Michaels will serve as host and judge for the series, along with two other fitness industry experts. Together they will be tasked with deciding which undiscovered workout is best suited to be the next Soul Cycle, Zumba, or Crossfit.
In each episode, 12 fitness entrepreneur contestants will put their innovative workout regimens to the test. Michaels and the other judges will then decide which entrepreneur is eliminated. After 10 weeks, the victorious fitness program will win a cash prize and a partnership with a national gym chain to develop their fitness brand.
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“Like the gold rush or tech boom, the fitness business has evolved into a high-stakes, billion dollar industry, with a huge fortune awaiting the next amazing idea,” said Sharon Levy, executive vice president of original series at Spike TV. “Jillian Michaels is the perfect host and judge to lend her expertise to determine a victor.”
“I'm thrilled to be joining the Spike family and ‘reteam’ with 3 Ball to make another hugely entertaining and successful show,” said Michaels. “Sweat Inc. is a competition elimination show that has elements of today's most compelling and engaging shows. It explores the savvy, grit, guts and glory to make it big in business while unleashing and exposing the most cutting edge, innovative, underground workouts to the masses. Ultimately, Sweat Inc.'s’ appeal is universal because at its core it's about getting that one shot at making your dreams a reality. Who can't relate to that?”
The network has ordered 10 one-hour episodes of the show, produced by 3 Ball Entertainment (Extreme Weight Loss). Sweat Inc. will go into production this summer and will premiere in the fall. Todd Nelson, JD Roth, DJ Nurre and Brant Pinvidic will serve as executive producers, along with Michaels and Giancarlo Chersich from Empowered Media.
