We partnered them up so the NHL doesn’t have to.
Though it is unclear if and when the NHL will allow corporate logos to be displayed on jerseys during regular season games, several teams—including all seven north of the border—are already locking up potential sponsorships in anticipation of the league's ruling.
In the meantime, we took the liberty to envision who your favourite Canadian team will be talking to. Here are each team's perfect company match-ups, and why:
Vancouver Canucks to court strategic partnership with State Farm.
Canucks management is rumoured to be closing in on an unorthodox deal with State Farm that would see the insurance giant pay nothing to advertise on the team’s jerseys. In return, State Farm will reportedly agree to insure a five square-block area directly surrounding Vancouver’s Rogers Arena. Though seemingly a short-term steal for State Farm, analysts caution that the insurer may be surprised at the bill they end up on the hook for the next time the Canucks lose a playoff series.
BuzzFeed / Wikimedia Commons / en.wikipedia.org
Young Oilers core are pushing hard for an Anthropologie staff discount.
The Oilers are said to be courting trendy retailer Anthropologie, who economic scouts unanimously consider to be the one of the highest-ceiling assets available. Insiders say the Olilers continue to be mesmerized by hip, aesthetically pleasing things they know they won’t be able to afford.
BuzzFeed / Wikimedia Commons / commons.wikimedia.org
Flames will be facing backlash after controversial partnership with Big Oil.
Predictably, reports suggest the Calgary Flames almost instantly agreed to an incentive-laden deal with a consortium of oil producers. Though lucrative, the partnership offers significant challenges: The first run of jersey pressings appears to have already been intercepted and defaced by local Greenpeace activists.
BuzzFeed / Wikimedia Commons / en.wikipedia.org
