This Video Encouraging Women To Be More Active Has Gone Viral

It was created by Sports England after research suggested a fear of being judged was putting some women off exercising.

This is the video for Sport England's new campaign, This Girl Can:

It has been watched over 1.2 million times in less than a week.

youtube.com

The clip features women of all ages exercising and playing sport.

The clip features women of all ages exercising and playing sport.

Sport England said This Girl Can is aimed at getting more women and girls active following research showing that millions are afraid to exercise because of a fear of being judged.

Sport England

It is the first of its kind to feature women who sweat and jiggle as they exercise. It seeks to tell the real story of women who play sport by using images that are the complete opposite of the idealised and stylised images of women we are now used to seeing.

The campaign doesn't hold back in trying to encourage women to beat their barriers. "Sweating like a pig, feeling like a fox" and "I kick balls, deal with it" are among the hard-hitting lines used in the campaign to prompt a change in attitudes and help boost women's confidence.

Research by Sport England found that 2 million fewer women between the ages of 14 and 40 play sport than men.

Research by Sport England found that 2 million fewer women between the ages of 14 and 40 play sport than men.

Concern about being judged over appearance, ability, or perceived vanity was said to be putting some women off exercising.

Sport England


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