On their website, its “The Perfect ‘Body” slogan now reads “A Body For Every Body”. But the campaign against the “body shaming” posters is far from over.
In a huge victory for body-positive campaigners, Victoria's Secret appears to have changed its latest advert tagline to reflect a more inclusive, healthy message.
The original advert had "The Perfect Body" printed in the middle of 10 slim models: It now reads "A Body For Every Body." According to its official website, it now looks like this:
