What is happening to us?
Everyone seems to be acting like this is normal in Britain at this time of year.
But it's not. For a start, Black Friday is American: It's the day after Thanksgiving, when their retailers bring in heavy discounts on products. And it really only started to become a thing in the UK last year, when Amazon and Asda (which is, unsurprisingly, owned by an American firm), went big on it.
And now this is happening. Seriously.
Ray Tang / REX