The ad, as it turns out, was not “totally chunkalicious”… whatever that means.
Former star of The Hills and sometimes almost pop-star Heidi Montag was recently hired to star in an ad campaign by New Zealand seafood company Sealord. Watch the ad below:
"When Sealord wanted real descriptions of their real fish fillets, I thought: 'Who better than me? A reality TV star!' They're TOTALLY CHUNKALICIOUS!"
Cringeworthy, right?
FremantleMedia Enterprises
The backlash from consumers was not pretty.
