For all those who think an entire religion should be blamed for the actions of a minority.
Zahra Qadir, a spokesperson for Active Change, the charity who set up the campaign, told BuzzFeed News: "The world does not see that this is not permitted in Islam," Qadir said. "We want to tell the world that these groups are no representatives of our faith. Islam has no room for these groups, they hide behind our faith to justify the atrocious acts they commit."
As the Washington Post reports: "The hashtag sprung up on the same day that President Obama said before the United Nations General Assembly that 'it is time for the world – especially Muslim communities – to explicitly, forcefully, and consistently reject the ideology of al Qaeda and ISIL.'"
President Obama mentioned #NotInMyName – and this hashtag serves much the same purpose, but it's funnier and more frustrated about the notion of collective responsibility. As the Washington Post put it: "Many of the tweets express weariness about having to apologize for the actions of extremists who claim to represent Islam, a religion with an estimated 1.6 billion adherents worldwide."
