What is happening?!
Facial fitness is apparently a thing in Japan and Cristiano Ronaldo seems to endorse it.
Via youtube.com
Ronaldo is known for his soccer skills, but apparently in Japan he is also famous for his face muscles.
Via youtube.com
Just look how excited he is by this robot bird that seemingly makes your face stronger!
Via youtube.com
Now here are some people using the device in some kind of way, having all the fun.
Via youtube.com
