Canon asked people around Australia to submit photos of something that mattered to them, and the results are both beautiful and revealing.
Protecting our wildlife.
"As occupants of this earth, we must start caring for it more than we currently do," says photographer Heath Holden. "Money is not number one."
Heath Holden / Via Canon Shine
Celebrating diversity.
"I am passionate about celebrating diversity and culture," reveals Nic Porter. "We should all take the time to learn from and appreciate our differences (and similarities). This image represents a young Indigenous man's pride in his culture."
Nic Porter / Via Canon Shine
Having fun outdoors.
The photographer Julie Kerbel says this image represents to her the importance of going screen-free. "My message to kids is 'unplug your screens'! Get up! Get out! Explore, have fun, develop your talents, be part of a team and build friendships that last a lifetime. There's a whole world out there waiting to be discovered," she says.
Julie Kerbel / Via Canon Shine
Dealing with drought-ridden land.
"Farmers are having to move their cattle from bare, drought inflicted land in search of the remaining pastures left in Queensland," says Andrew, who took this shot. "Drought has resulted in many farmers taking their own lives through tough times."
Andrew / Via Canon Shine