19 Words That Mean Something Completely Different To Ad/PR Folks

*SIGH*

"Approval"

"Approval"

What it usually means: The action of officially agreeing to something or accepting something as satisfactory.

What it means to Ad/PR people: Something you will probably never get from the client the first time around.

AMC / dr-lovespeaks.tumblr.com

"Briefs"

"Briefs"

What it usually means: A type of underwear worn by males.

What it means to Ad/PR people: A lifeline document that creatives try to ignore until account badgers them to follow it.

AMC / teolar.tumblr.com

"Status"

"Status"

What it usually means: Something you update on Facebook.

What it means to Ad/PR people: An hour-long meeting that no one pays attention to until they have to speak.

AMC / flushwithcash.tumblr.com

"Deck"

"Deck"

What it usually means: The floor of a ship or the outdoor floor of a building made out of wood.

What it means to Ad/PR people: Industry lingo for "Powerpoint," which signifies the perpetual decline of your life.

AMC / cookiesandsangria.com


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