Sometimes brands that hit it big forget where their success came from in the first place - but their followers certainly don’t. Popular online clothing retailer Black Milk Clothing learned this the hard way this weekend.
Yesterday, to celebrate May the Fourth (Star Wars Day, for those of you who were unaware), the Black Milk Clothing fanpage posted this…
Black Milk Clothing Facebook Page / Via Facebook: blackmilkclothing
…which, understandably, bothered several fans due to the implication that being more like the woman on the left is somehow better or more desirable than being like the woman on the right (Mayim Bialik as Amy in "The Big Bang Theory"). It also happens to go against their own, arguably cult-like, "commandments". In particular:
COMMANDMENT #1 - YOU SHALL BE EXCELLENT TO ONE ANOTHER
and...
COMMANDMENT #5 - YOU SHALL NOT MAKE CRITICAL COMMENTS ON OTHER WOMEN'S BODIES.
Black Milk Clothing Facebook Page / Via Facebook: www.facebook.com/blackmilkclothing
When some of the page's followers pointed out this contradiction of their own rules to Black Milk, their comments were either promptly deleted or met with condescending comments from the brand's social media team, which only served to gain more attention than the initial meme itself.
