The department-store company sent out some nonsensical tweets tonight, leading many to believe the person running the account was drunk or hacked. Turns out they were “tweeting with mittens” on, which was the plan all along.
J.C. Penney drew lots and lots of attention for sounding either drunk or hacked on Twitter during the Super Bowl tonight. News outlets questioned what was going on with the company's social media account, and brands like Kia and Snickers jumped in to poke fun at the retailer.
