It turns out you can become famous six seconds at a time .
This kerfuffle at the Smáralind shopping centre near Reykjavík, Iceland, last weekend isn't because One Direction are in town. It's because of two stars from Vine, the six-second video-blogging site.
Jerome Jarre, a New York-based Frenchman and technology entrepreneur with 3.9 million Vine followers, was joined by 16-year-old Nash Grier (4.5 million followers and counting) who is part of a small band of emerging Vine celebrities. The pair are on a kind of promotional tour to boost their social media profiles even further.
It got quite heated, according to Visir.is, with several people injured in the melee. It was caused by Grier and Jarre inviting fans to meet them via Vine.
There was quite a turnout - far more than the duo were apparently expecting.
For hundreds of people to appear to see two stars of a six-second video site, is extraordinary.
This is Jarre in action. His Vines mostly involve him singing, making loud noises on public transport and/or surprising people with declarations of love, but they commonly get more than 50,000 likes and shares, or re-vines.
Bizarrely, Jarre just appeared in a Vine promoting an MTV show.
