This holiday season, Spotify wants you to find it in your heart to click on an unloved track. It may just change your life.
Like most social networks, Spotify recently released its year in review roundup, cataloguing some of the site's biggest milestones and bits of user data. Most of the facts are pretty flattering for Spotify (for example, I somehow streamed 44,511 minutes — or 30-plus days — of music this year) however, as we noted back in October, Spotify has made an effort to point out that roughly 20 percent of its songs have never been played a single time. That's about 4 million songs!
In an effort to bring that number down, Spotify is urging its listeners to "discover a random #undiscovered track," even providing an easy to use playlist. Spotify bills this as an initiative to "help us get every song played," but what the service has really done is to supply us with a neat list Spotify's loneliest, most unloved tracks.
Earlier we speculated that these unplayed songs would be bizarre, but even we weren't prepared for what we saw. For example:
