Meanwhile in Japan…
The ads for Japanese mushroom company Hokuto are far more erotic than you'd expect for edible fungi.
They all feature a young housewife and a handsome "mushroom fairy" man, who appears suddenly out of thin air and invades the housewife's personal space.
Ellie Hall / BuzzFeed
He often removes clothing in order to make his point.
Ellie Hall / BuzzFeed