It is unquestionably the best print campaign in the history of advertising. 55 ads.

The first ad from the campaign. 1980.

The campaign started around 1980, and ran for some 1500+ executions (the longest running pure campaign in history),

All of the ads were created by New York City agency TBWA (now TBWA\CHIAT\DAY). And almost all the ads were created without Photoshop.

Why they stopped it, in the early 2000s, is — to put in the campaign's term — an ABSOLUT FUCKING MYSTERY.

In ad lingo, a good campaign idea is said to "have legs."

The Absolut campaign was a fucking millipede.

The early ads were simplier, bottled-focused.