Finally, dudes catch a break. Via Packaging of the World .
McCoy's is a British purveyor of crisps. "Chips" to the Yanks out there.
Here's where they stack up in the definitive ranking of their peers.
They've been presenting themselves as "MAN CRISPS" for years now.
HOWEVER, Design firm BTL Brands didn't think they've ever "looked or felt particularly manly."
So they've created a concept design for new McCoy's packaging. You know... for men.
