This is inspiring.

Queer Lisboa — Pride Heart.

Every September, Lisbon hosts Queer Lisboa, "the sole Portuguese Film Festival dedicated exclusively to screening gay, lesbian, bisexual, transgender, and transsexual themed films."

And every year, for several years now, Queer Lisboa comes out with an epic promo video ad.

Last year, it was "The Death of the Gay Cliche." In 2010, it was "Mister Pink," a brilliant redo of the famous scene from Reservoir Dogs.

Now this year, William Wallace gradually gets more flamboyant (as do his charges) as he gets into his pride speech.

The Festival kicked off last night, and runs through Saturday, September 28th.

Ad agency: Fuel, Lisbon, Portugal