Blake Lively Launching Lifestyle Company

Truth rating: 10

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Blake Lively is starting her own lifestyle company.

“It’s something that will be launching in a few months and that I’m really, really thrilled about,” she tells Vogue UK.

The star adds, “The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there – it’s without a genre.”

Lively, whose interests in fashion and cooking are well known, tells the outlet, “I have so many passions outside of acting and things that I grew up being good at and that I don’t utilize when acting. Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn’t be an actor.”

She seems thrilled to be expanding her professional horizons.

“A lot has changed for me in the last year!” says Lively. “I got married, I finished Gossip Girl after six years, I had my first break in a while and I’ve been working on this company… it has been nice to have a separation from my show.”

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