It is definitely a little uncomfortable. And very sophomoric.
The commercial, titled "Math Notes," is one of three new not-that-funny "funny" ads via Toshiba Canada aiming directly at the college boy market.
As David Gianatasio at AdFreak points out, the spots "gotcha" moment relies on what GLAAD has dubbed the "Homo-queasy" advertising linchpin.
My first reaction was: 'that ain't funny.'
My second reaction was: 'that ain't right.'
Maybe I'm overreacting.
Sherry Lyons, vice president of corporate and marketing communications at Toshiba of Canada, told AdFreak: "Toshiba would never intentionally set out to offend our customers. We do not feel that the 'Math Notes' video is offensive or cliché."
It should be noted that last Summer Toshiba Canada, via the same ad agency, produced some pretty sexist tablet spots.
Two other ads from the immature campaign are below.
I think we can all guess what Toshiba is implying is on the walls in the "Black Light" ad.
