The Secret To Selling Mascara Is Apparently Man Bulges

At least according to this weird commercial starring Vinny from the Jersey Shore ??? (NSFWish… Because bulges.)

So this commercial for Benefit Cosmetics starts out with this hunky guy getting out of the ocean...

So this commercial for Benefit Cosmetics starts out with this hunky guy getting out of the ocean...

OK, so far so good.

And then there's this guy who gets out of a pool wearing a giant chain and he winks at you.

And then there's this guy who gets out of a pool wearing a giant chain and he winks at you.

(Actually Simon Rex, a.k.a. "Dirty Nasty," a.k.a. still not getting where mascara comes in, but OK.)

And then suddenly there's Vinny from the Jersey Shore doing yoga???

And then suddenly there's Vinny from the Jersey Shore doing yoga???

Then a hunky guy just walking through a parking lot...

Then a hunky guy just walking through a parking lot...

Still no mascara??


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