While its wearers are all free, walking ads, the brand’s advertising has done nothing to hurt their cred.
Japan, 2000.
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I know it's a massive cliche, but I'm old enough to have worn Converse before they were cool. High-top black Cons were my basketball shoe freshman year in high school — not because they were cool, but because there wasn't shit-all available shoe-wise for b-ballers back then. Think Hoosiers. Frankly, they sucked — no support, not very good traction. (Sophomore year I switched to a pair of Adidas Superstar high-tops, much better.)
Since then of course, they've become the one sneaker that anybody, from the biggest asshole jock to 90-year-old Great-Grandmothers — and everybody in between — can wear comfortably and proudly. That's why Nike smartly, and rather quietly, bought them.
Their advertising worldwide hasn't done anything to hurt that reputation.
Here's some of the cooler ads.
Thailand, 2001
Nice. Take a product con, and turn it into a pro.
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Denmark, 2001.
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