The Old Spice Guy has engendered a cavalcade of shirtless (and shirted) imitators. BuzzFeed judges their…effectiveness.
Kraft "Zesty Guy"
He is model Anderson Davis, and he has created a furor by undressing for salad dressing.
His spots are spot-on: He doesn't talk too much, he's in, he's out, we're satisfied.
Pluses: shirtless (eventually), decent actor, easy-breezy demeanor, nice stubble.
Minuses: none that this hetero ad critic can ascertain.
Rank: A+.
One more spot below.
See his other two commercials here.
This spread ad incited the One Million Moms to complain about Davis' "barely covered g*nitals." Yes, they spelled it with an asterisk.
Kraft responded by shooting more ads. Hey cowboy.
