Million Hoodies, which won a $100,000 “Do Something” grand prize, hopes to engage millennials on Trayvon Martin, racial profiling, and voting, through music, celebrities, and social media submissions.
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Daniel Maree, the founder and executive director of Million Hoodies, a national non-profit, wants to capture the attention and energy of young people with a Virtual March on Washington that will speak to them through music, celebrities and social media.
"We knew very early on that we wanted to do something different around the March on Washington," Maree told BuzzFeed ahead of the 50th anniversary of Martin Luther King, Jr.'s Great March on Washington.
The virtual march will be livestreamed on Saturday, August 24, which will include musical performances, shout outs from celebrities and a push for people around the country to send in photos of themselves wearing hoodies with the hashtag #HoodiesUp.
Million Hoodies, in 2012.
Sharon Panelo
