This is what advertising has come to in the new Out of Ideas Age .
This is the latest commercial for Confused.com, a British price comparison website specializing in insurance and financial services.
It stars the site's SpokesRobot, Brian.
But the real star here is the obvious gaming of the U.K.'s notoriously puritanical ASA (Advertising Standards Authority) that has been performed.
The ASA has already received 20 complaints about the ad, mainly for it being "offensive, distasteful," and "suggestive of sexual activity," an activity know in England as "dogging."
This is what Joby Russell, marketing director of Confused.com, said about the complaints: "Admittedly, the woman is somewhat startled by Brian appearing in the car window, having been tying her shoelace."
Whether the commercial ends up being banned or not, Confused.com has already and will continue to reap much added media "value."
