Discovery Channel is going all out in the "search" for Snuffy the Seal's killer.
Snuffy was last seen being brutally snatched from a crane about to return the aquatic personality to the ocean when a massive shark ruined the happy moment.
STORY: Discovery Channel Sets 'Shark Week' Lineup
In a new promo for the cable network's annual Shark Week extravaganza, Discovery has brought in John Walsh -- the former host of America's Most Wanted -- to conduct an "ocean-wide search" for the suspect who "snuffed out" Snuffy's life "way too soon."
The search encourages those with information on the whereabouts of the killer shark to head to SnuffytheSeal.com -- a redirect for Shark Week. The amusing promo also comes with a natural warning about Snuffy's killer: "He's believed to be extremely dangerous."
Check out the promo above. Shark Week begins Sunday, Aug. 4, at 8 p.m. on Discovery. Let's hope the search for Snuffy's killer is televised on a Shark Cam.
E-mail: Lesley.Goldberg@THR.com
Twitter: @Snoodit
