Whaaaaat.
Pepsi has long since been a brand focused on youth culture and branding, so these '80s ads for some trendy, Pepsi-made clothes are perhaps not super surprising. Of course, you can find tons of vintage, wearable Pepsi promotional merch on auction sites, but this stuff seems different — much more an attempt to actually create a collection of fresh, sporty clothes. The result kind of feels like a corporate Benetton. Check it out:
Via: mayorettes.com
Source: mayorettes.com
Source: mayorettes.com
Source: mayorettes.com