They don’t make them — ads or dads — like they used to.

Via the UK, via the 1970s.
I apologise to modern folk who don't have the time to read all that FUCKING COPY.
Here's the short version: It's not snarky. It's not "clever." It's not "interactive." It's not a stunt. It's not tweet of a Facebook image found on Instagram.
It's a piece of communication.
Happy Father's Day, Dad.

Dad.