Samaritans of Singapore created this series of print ads that use hidden messages to show the difficulties of living with depression.
The posters are ambigrams—messages that read differently depending on the direction you read them in. This one says "I'm Fine."
Source: i.imgur.com
But upside down it says "Save me."
Source: i.imgur.com
"Life Is Great."
Source: i.imgur.com
"I Hate Myself."
Source: i.imgur.com