Backlash is growing against an insensitive Swiffer ad starring a woman dressed up like Rosie The Riveter holding a mop.
Instagram user @hbeschizza spotted the ad for the Swiffer Bissell Steam Boost, captioning it "We can do it! Because cleaning kitchens is a woman's work. #swiffer #sexist"
Source: statigr.am
Boing Boing's Jason Weisberger called the ad a "clear tribute to an important historical image done in such a way as to piss on its legacy."
Source: upload.wikimedia.org
