Inside Japan’s Most Insanely Expensive Fruit Parlor

Tokyo’s Sembikiya looks like a jewelry shop. Harry & David need to step up their game.

This is a luxury fruit parlor in Tokyo.

This is a luxury fruit parlor in Tokyo.

It is the flagship store of the Sembikiya fruit emporium. Run by the same Samurai-descendant family since 1834, Sembikiya began as a discount fruit store. But the wife of the second-generation owner decided they could make more money the other way around.

Source: blogs.yahoo.co.jp

But it is not actually a grocery store.

But it is not actually a grocery store.

It is a gift shop. Sembikiya management estimates that 80-90 percent of their products are bought as gifts as it's customary in Japan to give high-end fruits as presents for formal occasions like weddings, business transactions, and hospital visits.

What you can buy here: $21 "Sekai-ichi" apples.

What you can buy here: $21 "Sekai-ichi" apples.

You read that right, $21 per apple. "Sekai-ichi" means "world's best." These apple were presumably watered with honey, angel piss, and the tears of Donald Trump. (Just kidding, but more on that below.)

Source: 4.bp.blogspot.com

$212 for a square watermelon

$212 for a square watermelon

Source: galatea00


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