The campaign, via Singapore, just won a Gold Lion at Cannes.
Title: "WAR" — mother and dying child.
That's the headline for these gut-punch ads for Crisis Relief Singapore. The copy: "Be a volunteer. Change a life."
The ad agency used real press photos, and then expertly Photoshopped in the "thumbs up" hands.
I've seen a lot of this type of PSA campaign over the years, but these ads really inspire action.
Words are meaningless. "Likes" even more so.
Ad agency: Publicis, Singapore.
Two more ads below.
Title: "FLOOD"
Title: "EARTHQUAKE"
