TV Upfronts: THR Live-Blogs Fox’s Presentation

After announcing its fall and midseason schedule and reviving 24 as a 12-episode limited series during a morning conference call with reporters Monday, Fox Entertainment chairman Kevin Reilly presented his lineup to Madison Avenue ad buyers during an afternoon presentation at the Beacon Theatre. Follow along with The Hollywood Reporter's Editor-at-Large Kim Masters as she live-blogs the presentation from inside the theater.

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4:16 The presentation opens with a montage on the changing nature of the business with talking wonks and creative (including J.J. Abrams, Liz Meriwether, Mindy Kaling, Ryan Seacrest and James L. Brooks). But Fox is different, fresh, edgy, fun! Enter Kevin Reilly and sales guy Toby Byrne. "Things are changing," Reilly says. "It's an amazing time of transition." After the well-reported troubles with American Idol and The X Factor, he admits: "This was not our best year" but adds, "We will be No. 1 again next season." As with NBC, there's lots of talk about selling cross platforms. Reilly and Byrne tout the youth of the Fox audience and say their network is a dominant No. 1 in terms of social media. Cable may be good, Reilly says, but broadcast still dominates in top shows. Reilly also says Fox is closing in on year-round programming. Now the new shows.

Kim Masters