Cut out the painfully hip and ambivalent salesperson and get the ironic look you crave.
KNOWEAR.com, the pet project of creative consulting firm KnowUse, aims to change your boring shopping routine by allowing you to shop looks created by stylists. So it's like shopping from a magazine editorial, except instead of flipping to the back of a magazine (remember those?) for the "where to buy" pages you just click on what you want and are transported to the place where you can buy it. The internet continues to revolutionize how we shop, but it's been slower to figure out how to make the classic print magazine fashion editorial useful to online audiences — could this be one way to make those feel relevant for a digital platform?
Knowear.com's chief creative officer Frankie Colamarino aims to align lesser-known brands with household name retailers by showcasing up-and-coming designers alongside brands like Nike. "Some of the fashion industry is kind of like prom," he says. "You have brands on one side and brands on the other side and everyone's kind of scared to get in the middle and dance."
So if you simply MUST have a pair of horse-print above-the-knee shorts featured in an editorial, with just one click you can buy them immediately.
Wether or not you pair them with banana yellow Uniqlo knee socks is up to you.
A new look is presented each weekday.
Another printed pair of shorts, this time paired with an even more flamboyant printed top!
Some of the looks are more wearable than others.
