Abercrombie & Fitch Ads Re-Imagined As “Attractive & Fat”

Abercrombie & Fitch’s CEO Mike Jeffries has been under fire for his comments about the brand only being for “cool, good-looking people,” and for not selling plus-sizes. Blogger The Militant Baker saw an opportunity to show what Jeffries won’t.

Jes wrote an open letter to Jeffries regarding his recent comments, and included these stunning photographs of herself posing with a more typical Abercrombie-type male model.

Jes wrote an open letter to Jeffries regarding his recent comments, and included these stunning photographs of herself posing with a more typical Abercrombie-type male model.

Source: facebook.com  /  via: themilitantbaker.com

"The only thing you've done through your comments (about thin being beautiful and only offering XL and XXL in your stores for men) is reinforce the unoriginal concept that fat women are social failures, valueless, and undesirable."

"The only thing you've done through your comments (about thin being beautiful and only offering XL and XXL in your stores for men) is reinforce the unoriginal concept that fat women are social failures, valueless, and undesirable."

Source: facebook.com  /  via: themilitantbaker.com

"Well, actually, that's not all you have done. You have also created an incredible opportunity for social change."

"Well, actually, that's not all you have done. You have also created an incredible opportunity for social change."

Source: facebook.com  /  via: themilitantbaker.com

"Never in our culture do we see sexy photo shoots that pair short, fat, unconventional models with not short, not fat, professional models. To put it in your words: 'unpopular kids' with 'cool kids'."

"Never in our culture do we see sexy photo shoots that pair short, fat, unconventional models with not short, not fat, professional models. To put it in your words: 'unpopular kids' with 'cool kids'."

Source: facebook.com  /  via: themilitantbaker.com


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