A match made in branding heaven. You probably got into Heavy D thanks to Sprite. Admit it.
Kurtis Blow for Sprite (1986)
Kurtis Blow embodies the greatest anchorman of all time, there's a 7-UP diss in there and, oh yeah, remember the "Now More Than Ever" motto? Move over, "Obey Your Thirst!"
Most people don't actually remember this ad, but it laid the groundwork for Sprite's ongoing relationship with hip hop. Truly the first soda company to greet rappers with open arms!
Source: youtube.com
Run DMC and Max Headroom for Coke (1988)
Not to be surpassed by Sprite, Coke jumped on the hip hop bandwagon and landed a spot with Run DMC and Max Headroom, which featured a PG-rated party scene, some sort of sweepstakes, and the short lived slogan, "A new way to party."
Source: youtube.com / via: complex.com
Young MC for Pepsi (1990)
Young MC warns us that we better race to purchase Pepsi, "The Choice of a New Generation," before it runs out. Because Pepsi could run out? Oh, yeah, and he has like fifteen billion wardrobe changes. C'est la vie.
Source: youtube.com
Heavy D for Sprite (1990)
This ad was the first instance of the "I Like The Sprite In You," slogan (what does that even mean?). Heavy D name drops himself twice, concluding with, "Remember I'm Heavy D, and the boys in my crew / we like the sprite in you!" The best part about the ad is that Heavy D literally dresses like the soda—lemon colored suit, green-collar shirt, and all. Now that's what I call 1990!
Source: youtube.com / via: mypraiseatl.com
