Pack your things, Community Managers.
Kenneth Cole
Back in 2011 during the protests in Egypt, Kenneth Cole decided to make light of the situation and post this insensitive tweet.
Source: viralblog.com
MSN
C'MON. Using someone's death as a way to get a "like" is just stupid.
Source: @WSWCSM
Kmart
Shortly after the Newtown shootings occurred, Kmart sent a tweet to pay their respects. And then added a promotional hashtag. #SMH
Source: @WSWCSM
Epicurious
Dear social media folk, when there is a national tragedy, DO NOT USE IT TO PROMOTE YOUR PRODUCTS. EVER.
Source: @WSWCSM
