1960s was the creative revolution in advertising. These were the most revolutionary ads.
Volkswagen
Ad agency: Doyle Dane Bernbach.
This ad ran in Life on August 8th of 1969, two weeks after the astronauts returned safely to Earth. Obviously, the men at DDB had it ready to go.
No product shot, no body copy. Just a timely, simple, effective truthful idea that sold the hell out of the car.
See 8 more of the brilliant 1960s VW print ads right here.
Volkswagen, 1964
Ad agency: DDB.
Considered by many real life Mad Men as the best commercial ever made.
This list could actually be made up of just DDB VW ads.
Braniff Airlines
Ad agency: Papert Koenig Lois.
Created by a very mad, Mad Man, George Lois, who had these mad words to say about Mad Men.
Love the look on Liston's face.
Warhol was probably liking the pilots more, just sayin'.
Xerox
Ad agency: Papert Koenig Lois.
Lois' first commercial for the brand showed a little girl making a copy.
Xerox's competitors cried fraud.
So Lois, with FTC investigators watching, made the above spot.
Just brilliant. Read the whole story here.
This is the original "so easy a caveman can do it" idea.
