Dove's latest Campaign for Real Beauty ad uses an FBI sketch artist to examine women's perceptions of themselves.
Dove hired a FBI sketch artist to draw seven women as they described themselves from behind a curtain.
Via: realbeautysketches.dove.us
Then, someone else is asked to describe the same woman and the sketch artist completes another drawing.
Via: realbeautysketches.dove.us
In every example, the women drawn from self-descriptions are uglier than those drawn from a stranger's description.
Via: realbeautysketches.dove.us
Dove: "We decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think."
Via: realbeautysketches.dove.us