Warning: graphic content. If after watching these, you still don't always wear your belt, you're a f#©king idiot.
"Embrace Life," created for Sussex Safer Roads in the UK, was YouTube's Ad of the Year winner in 2010. Created by: Alexander Commercials.
"Heaven Can Wait," from 2002.
The idea was so good, it was reproduced (with permission) with slightly different scenarios by other agencies in a few other countries.
Ad agency: Duval Guillaume, Belgium.
And, the funniest seat belt PSA ever.
Hilarious, and quite effective, I think.
For Drive Alive, via the UK.
Also via the UK.
Good song choice.
