Chips and soda are addictive, and it's not by accident. Here's a taste of what investigative reporter Michael Moss uncovered in Salt, Sugar, Fat , an eye-opening book about America's food industry.
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Much of what New York Times investigative reporter Michael Moss reveals in his new book Sugar, Salt, Fat is obvious: extremely salty, fatty, and sweet foods are truly addictive. What's less obvious — and fascinating — are the precise and scientific methods food manufacturers use to keep consumers buying those foods in greater and greater quantities. Moss talked to food industry scientists and executives for more than three years, combing through internal corporate documents to understand America's largest and most powerful food companies.
Food companies know how our brains work in a grocery store, and they pay big money for good placement.
A 2005 Coca-Cola research study showed that people tend to move counterclockwise through supermarkets, from back to front — so eye-catching soda displays will be in the front right of the store to catch your attention when you go in, and main racks of soda should be at the rear right of the store.
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But getting their goods inside our grocery carts is only half the battle. These companies want us to buy their stuff again and again.
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