For every Tony the Tiger, there's a Poppy the Porcupine.
Waldo the Wizard (Lucky Charms)
In the mid-'70s, Waldo was supposed to replace Lucky, but the leprechaun ultimately proved to be more popular. What business does a wizard have with four-leaf clovers, anyway?
Via: titleofmagazine.com
Poppy the Porcupine (Sugar Corn Pops)
I don't know what a porcupine has to do with anything, but this little lady is precious and I'd buy whatever cereal she's selling. (Corn Pops, from 1980 to 1986.)
Via: cerealbits.com
Big Yella (Sugar Corn Pops)
This fan favorite cowboy isn't quite as adorable as Poppy, but he does have a fan club (the "Big Yella Society") campaigning to get him back on cereal boxes. Big Yella appeared in the late '70s, which means he predates Poppy.
Alphie (Alpha-Bits)
Because the cereal was "dog-gone good." Cute. Well, certainly cuter than the Alpha-Bits Monster, another forgotten cereal mascot.