Rachael Ray is partnering with Atria Books on her own imprint, Rachel Ray Books.
The line will publish two to three books per year.
First up will be Lunch Box Blues by Associated Press food editor J.M. Hirsch on September 3, 2013, offering hundreds of ideas for packed lunches for both kids and adults. The book is a spinoff of Hirsch's blog of the same name.
Up next will be Fake and Bake by Award winning Executive Pastry Chef Heather Bertinetti follows in October, focusing on deserts and pastries.
In a statement Ray says she wanted to do a book imprint "to showcase writers and authors who help us all live the good life."
Atria President Judith Curr adds, “This is an exciting partnership between Atria and Rachael Ray, and we look forward to bringing new talents to the public.
Ray is best known as the host of the daytime TV show, Rachael Ray, produced by CBS and Oprah Winfrey's Harpo.
Her books have sold over 10 million copies and spent a total of 257 weeks on the The New York Times bestseller list.
