VH1 Classic is looking to grab a slice of the Antiques Roadshow market.
The cable network has ordered to series For What It's Worth, a six-episode exploration of music and pop-culture memorabilia, The Hollywood Reporter has learned.
Gary Dell'Abate (also known as Howard Stern personality Baba Booey) and "Jump the Shark" guru Jon Hein will host the weekly half-hour series, which will highlight a different goldmine of pop-culture goodies in each episode.
The duo, who co-host The Wrap Up Show with Dell'Abate on Sirius XM's Howard 100, are both avid collectors with a vast knowledge of classic television, sports memorabilia and more.
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They'll explore the world's largest record collection and a celebrity hair-lock vault -- including samples from Marilyn Monroe and Abe Lincoln -- as well as the Michael Ochs Archives, one of the world's most prolific rock-and-roll photo anthologies.
Each episode will also feature the duo setting up shop at "The Warehouse," where collectors will present their collections to a team of experts for appraisals.
Executive produced by Lee Rolontz, Rick Krim and Jeff Baumgardner for VH1 Classic, the series will premiere Thursday, Feb. 21 at 10 p.m.
For What It's Worth comes as Antiques Roadshow continues to be a draw for PBS, collecting 10 Primetime Emmy nominations for outstanding reality program.
Email: Lesley.Goldberg@thr.com; Twitter: @Snoodit
