11:25 am, December 19th, 2012
(Us Weekly)
Earlier this month, Us Weekly reported that Weight Watchers was “livid” with Jessica Simpson amid buzz that the star was pregnant again.
The magazine claimed the company “may not air” the ad showing Simpson’s 70-pound weight loss, and suggested that her $4 million endorsement deal was in jeopardy.
Gossip Cop busted the story, accurately reporting that Weight Watchers had no problem whatsoever with Simpson, that the organization had a “great relationship” with her, and that they planned to go ahead with their “Expect Amazing” campaign.
Sure enough, the Weight Watchers-Simpson partnership is going strong.
On Wednesday, Us Weekly posted an outtake from the singer-entrepreneur’s shoot with Weight Watchers, quoting her as saying the organization “changed my relationship with food, and I feel so much more prepared to make the right choices.”
The campaign begins airing next week.
There was no mention of the mag’s earlier allegations that the endorsement was in peril.
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