Bushmaster’s Shockingly Awful “Man Card” Campaign

The company that produces the semiautomatic rifle used in the Newtown, CT, shootings is currently running an online campaign based around virtual cards that “prove” the bearer's manliness. One specifically talks about how unmanly it is to be afraid of elementary-school kids.

This is the "Man Card" landing page on Bushmaster.com

This is the "Man Card" landing page on Bushmaster.com

Please go see if for yourself here.

The landing page shows you various cards that have been "revoked." Like this one for Colin F., who is apparently just unmanly.

The landing page shows you various cards that have been "revoked." Like this one for Colin F., who is apparently just unmanly.

You can get your very own man card, if you are manly enough.

You can get your very own man card, if you are manly enough.

There's a difficult test ahead. Will you pass?

There's a difficult test ahead. Will you pass?


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