Neural research shows a clear link between brain engagement and Twitter usage — say, when you're watching a show like The Walking Dead . But it's not always the engagement you'd think.
A study released today by the Harmony Institute* used the premiere of the first season of the Walking Dead as the subject matter for investigating brain activity in popular entertainment. (Read more about the study here.) The study’s central question: Is there a clear connection between neural engagement and Twitter engagement? Here's how they did it, in five simple steps.
If you were going to choose any show on television as the subject matter for a study on neural engagement, you’d have a hard time picking something better than AMC’s The Walking Dead. Not only is the visceral, blood n’ guts nature of the show exactly the sort of thing likely to excite any available, living cerebral cortex, there’s a fun overlap in doing a brain study using a show so centrally concerned with brains.
2. Don your EEG caps
No, not that kind.
Source: demilked.uuuploads.com
