The CW has nabbed another event to bolster its schedule.
In addition to the previously aired I Heart Music festival and a Dr. Horrible special, the younger-skewing network has added the Critics' Choice Movie Awards. The kudofest, which previously aired on Viacom-owned VH1, will broadcast Thursday, January 10, live from Barker Hangar in Santa Monica, Ca. The Awards will preempt the CW's regular programming, which ideally will see a lift as a result.
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"The BFCA is thrilled that our awards show has an exciting new broadcast partner that reaches the same audience that most frequently goes to the movies and will most enjoy our glamorous Hollywood party," says Broadcast Film Critics Association president Joey Berlin in a statement. "With our big event falling on the very day that Oscar nominations are announced, we know everyone is going to be watching our star-studded celebration of the biggest and best movies of the year."
Added the CW's EVP development Thom Sherman: “We’re working very closely with the BFCA to give this telecast a cool, current party vibe that both celebrates the year’s best films and fits perfectly with our young adult brand.”
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Nominees for the 18th Annual Critics' Choice Movie Awards, which will be produced by Bab Bain Productions and Berlin Entertainment, will be announced Dec. 11.
The BFCA and Berlin Entertainment are repped by WME and Greenberg Traurig.
