On Thursday, H&M will unveil new ads for the soccer star's line of underwear including 11-foot statues that will appear outside selected stores around the country. Check out a preview of the print ad and statues.
The statues first appeared in the UK as part of the initial launch of the line. But now, they will be making their way into the U.S.
Via: refinery29.com
According to Glamour, the statues will appear in the following locations:
New York City:
South Street Seaport
FlatIron, 5th Avenue & 23rd Street
Fifth Avenue between 58th Street & 59th Street
H&M Store at Lexington Avenue & 59th Street
H&M Store at Fifth Avenue & 51st Street
H&M Store at Fifth Avenue & 42nd Street
Los Angeles:
Hollywood and Highland
H&M Store at the Beverly Center
San Francisco:
Union Square
Via: sports.yahoo.com
The statues will coincide with the release of new ads (previewed above).
"I'm very happy that so far people seem to like it and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition," David told the Associated Press.
