This may seriously damage your childhood.
Last week, McDonald's rolled out their new Serious Lamb Burger™ in Australia and New Zealand (where McD's is known as "Maccas").
From the press note:
"The product, developed over two years, is centered on a lamb patty made of egg, breadcrumbs, onion, parsley, rosemary, oregano and garlic."
Ad agency: DDB Australia.
Source: theinspirationroom.com